The Creative Edge: Turning Insights into Extraordinary Campaigns

In a marketing landscape where competition for consumer attention is fiercer than ever, creativity is no longer just an advantage – it’s a necessity for crafting campaigns that truly make an impact. This session, moderated by Sanna Ödmark at Cure Media, delves into how creativity can act as a catalyst for developing standout marketing campaigns that drive meaningful business results.

Niklas Bondesson (PhD), Associate Professor at Stockholm University and strategic advisor at NoA Consulting, will present insights from his latest report Effective Communication. He will reveal the creative strategies with the greatest impact on campaign effectiveness, backed by data. Attendees will gain an in-depth understanding of the factors that drive success and how brands can amplify the return on their media investments through creative communication.

Andrea Stenhamre, Global Marketing Manager at Kappahl, will share how Kappahl leverages data-driven insights and creativity to strengthen its brand, connect with its target audience, and achieve lasting results.

This session offers attendees actionable tools and strategies to successfully integrate creativity into their own marketing efforts, ensuring their campaigns stand out and deliver exceptional outcomes.

Andrea Stenhamre

Andrea Stenhamre, Global Marketing Manager at Kappahl, is a seasoned leader with extensive international experience in branding, communication, and data-driven marketing. Passionate about combining creativity and insights, her team drives impactful campaigns that resonate with audiences and deliver measurable results. Andrea’s expertise in leveraging customer centric strategies has positioned Kappahl in the forefront of sustainable business, making her a trusted voice on the future of marketing and creativity.

LinkedIn

Sharing the stage

NoA Consulting / Stockholm university

Niklas Bondesson

Strategic advisor / Associate Professor of Marketing

Cure Media

Sanna Ödmark

Head of Marketing / Marknadschef