Andre Jofré
YEAR0001
Creative Director
The Power of Cultural Brand Activation
Stage: J2
Borderless Brandscape
11:10 am-11:40 am - 6 March
Go to J2
Add to calendar2025-03-06 11:10:002025-03-06 11:40:00Europe/StockholmThe Power of Cultural Brand ActivationYEAR0001 - Andre JofréBorderless BrandscapeSvensk Digital Handelnoreply@dhandel.seevent
The Power of Cultural Brand Activation
How can retail leverage cultural movements, storytelling, and immersive experiences to create stronger connections with consumers? This session delves into the intersection of music, creativity, and brand activation, exploring how industries at the forefront of cultural influence engage audiences in new and meaningful ways. Through insights from both the music and retail sectors, the discussion will uncover strategies for driving authenticity, relevance, and long-term engagement by tapping into creative communities and cultural trends.
Andre Jofré
André Jofré, YEAR0001’s creative director, engineers the label’s raw, hyper-stylized creative universe — where digital grit meets high-art surrealism. From Bladee’s futuristic dreamscapes to Viagra Boys’unfiltered chaos, his work shapes a visual world that pulses beyond music. YEAR0001 isn’t just a label; it’s a movement, a glitch in the system, a cultural disruptor rewriting the rules of sound, image, and identity in real time.
André is an awarded multidisciplinary creative director whose work has been awarded several Swedish grammy awards, and he’s worked with global culture brands such as Marc Jacobs, Supreme and adidas Originals .
