Join us at D-Congress 2025, the premier event for retail transformation, where Josefin Dalum, CEO of NetOnNet, will take the stage at D-Talks Unplugged.

Since stepping into her role in December 2023, Josefin has infused new energy into NetOnNet by building on its strong culture, shifting the focus from purchasing to sales, and enhancing the customer experience. Under her leadership, NetOnNet has expanded with new warehouse stores in both Sweden and Norway while continuing to refine its innovative self-service model and leadership philosophy. At D-Congress, Josefin will share her approach to creating a customer-centric organization, navigating the challenges of a competitive market, and aligning profitability with sustainable growth.

As part of Market’s partnership with D-Congress, this session highlights leaders from the Handelns 100 Mäktigaste list, showcasing the individuals shaping the future of Swedish retail.