Global Growth Strategies: Mastering the Art of Brand Expansion Beyond Sweden

Join us for a dynamic session exploring the global expansion of Swedish brands. Learn from the success stories of Eton Shirts in the US and RevolutionRace in Germany and beyond. Gain insights from Moon-Suck Song, Panagora’s founder and a leading expert on the Korean market, who will share strategies and case studies of Swedish brands thriving in Korea. This session offers invaluable strategies for scaling e-commerce ventures globally, a must-attend for those aiming to elevate their brand on the world stage.

Moon-Suck Song

Moon-Suck Song has been active in the ecommerce industry since 2001. Together with Fredrik Schwinebarth founded the digital agency Panagora which today is the first Shopify Plus agency in Sweden where he works as CEO. Moon-Suck is an active networker where he engages in multiple boards and curates different communities such as Soho House where he is in the committee. You usually find him as a bridge between entrepreneurs and investors and with his Korean background, it is not so strange that he has opened up his crossboarder and localisation team who launched brands like Babyshop, Royal Design, Voo Store, Totéme, Nordic Knots, J.Lindeberg to Tekla and Stussy to the 5th largest ecommerce market in the world. Reputation says that you find him on a badminton court after dinner time.

Samtidigt på scen

Eton

Erik Hedlund

Head of Strategy & Business Development

RevolutionRace

Hanna Blixt

COO