To know what the future will look like already today. The foundation of sustainable consumption

A force for a more sustainable future

We build insights and provide researchers with quantitative data while we see a need for forums to share and discuss future alternatives – its developments, challenges, and opportunities. The data we have is converted into insights, recommendations and is shared with external stakeholders, including suppliers and industry participants, but also researchers and other external parties. It is the foundation for Haypp Groups own operations.

Thanks to our insights we can base our business decisions on our customers future needs. Our aim is to provide stellar service and information about our products and their impact on health, our environment and society at large. Enlightening people for public awareness & understanding Insights from our 1 000 000 consumers’ more than 4000 data points, and research from others, need to be shared widely, within the general public, the consumers and producers. When understanding the future needs, consumers can make their own decision, choose healthier enjoyment and hopefully inspire others.

Gabriel De Prado

Gabriel holds a degree in Industrial Engineering and has extensive experience in the tobacco industry. He has held positions in Latin America and Europe for British American Tobacco within Insights, Marketing and lately as Country Manager for some South European markets.

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