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Innovation for Impact - Den 6 mars 2024 manifesteras temat Innovation for Impact på mötesplatsen för all handel, D-Congress på Svenska Mässan i Göteborg.
Danus Chidambaram
MARS
Director of Architecture, Digital Solutions
Presenteras av: Valtech
MACH and MARS: simplifying Content and Commerce experiences
Scen: H1
Customer experience
14:00-14:20 - 7 mars
Gå till H1
Lägg till i kalender2024-03-07 14:00:002024-03-07 14:20:00Europe/StockholmMACH and MARS: simplifying Content and Commerce experiencesMARS - Danus ChidambaramCustomer experienceSvensk Digital Handelnoreply@dhandel.seevent
MACH and MARS: simplifying Content and Commerce experiences
Mars Snacking’s adoption of a new Direct-to-Consumer (D2C) strategy has led to a notable achievement, boosting the market introduction and revenue increase of its D2C offerings by 20% within just a year. This success is a testament not only to the strategy’s economic impact but also to the effectiveness of composable commerce for global multi-brand companies. Uncover the strategic factors and outcomes of the LEAP accelerator, a collaborative effort with Valtech and commercetools, which has simplified the use of MACH and driven operational efficiencies.