MACH and MARS: simplifying Content and Commerce experiences

Mars Snacking’s adoption of a new Direct-to-Consumer (D2C) strategy has led to a notable achievement, boosting the market introduction and revenue increase of its D2C offerings by 20% within just a year. This success is a testament not only to the strategy’s economic impact but also to the effectiveness of composable commerce for global multi-brand companies. Uncover the strategic factors and outcomes of the LEAP accelerator, a collaborative effort with Valtech and commercetools, which has simplified the use of MACH and driven operational efficiencies.

Casper Rasmussen

Casper acts as the Global business lead for MACH and Composable Enterprise at Valtech. He has 18+ years’ experience in digital technology and is the elected President at the MACH Alliance and thereby leads the organization’s strategy and Executive Board. His portfolio is focused on complex enterprise transformations and acts as the principle for technical strategy, system architecture and integration approach within his client’s technical landscape. He leads technology engagements by analyzing business goals and requirements, aligning these priorities with a viable technological approach, and leading teams to drive business value for clients.

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Danus Chidambaram

Director of Architecture, Digital Solutions