Scaling Recommerce: A Circular Vision for the Future

NORNORM is on a mission to make circularity the new norm by creating a fully circular business model for workspace furniture. Their flexible, subscription-based furnishing service helps businesses operate more sustainably and efficiently, adapting to changing workspace needs. How has NORNORM scaled its business in Europe and maintained a high standard of sustainability throughout? One key enabler has been efficient warehousing and delivery operations in a stable partnership with Posti Group. NORNORM’s Eco Hubs, strategically located centers for refurbishing, storing, and distributing furniture, together with efficient logistics operations, minimize emissions and ensure scalability without compromise.

Jonas Kjellberg

Jonas Kjellberg is a serial entrepreneur, disruptor, investor, and game changer. He is the Founder and Chairman of the board at NORNORM – a Nordic scale-up company with a fully circular business model that provides office furniture as a service. Backed by Inter IKEA and Verdane, NORNORM has swiftly expanded into 16 countries and secured a significant 110 million euros for expansion. Jonas is a visionary disruptor with a rich entrepreneurial background: a co-creator at Skype, former Head of Internet Investments at Kinnevik, successful investments, including Zalando and Rocket Internet, former Head of BCG Digital Ventures Nordic and Senior Advisor. Jonas Kjellberg has an MBA from Uppsala University and an engineering degree from the Royal Institute of Technology in Stockholm.

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Posti

Peter Ervasalo

Senior Vice President, Posti Group