Embracing adaptability and creativity: how brands are navigating economic headwinds to turn opportunities into profit

Recently, retail executives in the industry have been caught between the need to rapidly innovate and also rein in costs. No matter their complexity or scale, businesses are all facing the same challenge today—seeking new ways to get more from less to create the best customer experience across all channels.

As we enter a tighter phase of the economic cycle, we’re hearing from brands that they expect much more from their commerce platforms in order to meet customers’ needs and remain profitable. Business relationships are less transactional and more nuanced. They become tangled interactions between people, brands’ commerce systems and the devices customers use daily. Businesses strive to connect with customers to build long-term relationships and loyal communities in order to stay competitive in an ever changing retail industry. In this context, businesses that can create lasting connections to buyers and their brand through every stage of the buying journey are the ones who win.

In this session, Deann Evans, Director of EMEA Expansion & Partnerships at Shopify will take the audience through the necessary steps to be at the forefront of innovation, creativity and change in order to succeed in the current commerce landscape.

Deann Evans

Deann oversees the European expansion of Shopify, the global commerce platform powering millions of modern, high-growth brands including Gymshark, Huel, War Paint for Men and Ooni. She leads Shopify’s strategy to help European merchants sell on every surface and drive retail innovation hand in hand with Europe’s most exciting businesses. In her role, she also drives the expansion of Shopify’s European ecosystem, with the objective to empower merchants to deliver the experiences they want for their customers, and drive forward innovation through its partners and developer community.

An experienced technology executive, Deann’s career spans over two decades in a range of leadership and C-level roles for ecommerce and SaaS businesses, such as eBay, Mettr and Sizmek.

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