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Innovation for Impact - Den 6 mars 2024 manifesteras temat Innovation for Impact på mötesplatsen för all handel, D-Congress på Svenska Mässan i Göteborg.
August Bard Bringeus
ASKET
CEO & Co-Founder
Syftesdriva varumärken med innovativa kundupplevelser– möt de nominerade till D-Award 2023
Scen: Kongresshallen
Innovation for Impact
09:10-09:30 - 9 mars
Gå till Kongresshallen
Lägg till i kalender2023-03-09 09:10:002023-03-09 09:30:00Europe/StockholmASKET - August Bard BringeusSyftesdriva varumärken med innovativa kundupplevelser– möt de nominerade till D-Award 2023 Innovation for ImpactSvensk Digital Handelnoreply@dhandel.seevent
Syftesdriva varumärken med innovativa kundupplevelser– möt de nominerade till D-Award 2023
Vissa varumärken inspirerar. De är nyfikna, innovativa och bryter ny mark. De skapar upplevelser utöver det vanliga och har många lojala fans. De drivs av en vilja att påverka människors liv och den värld vi lever i. Tre av dessa varumärken är ASKET, Axel Arigato och LYKO. De är alla nominerade till D-Award 2023. I detta panelsamtal talar diskuterar vi om vad krävs för att utveckla ett syftesdrivet varumärke som genomsyrar hela företaget. Hur utvecklar man fullständig transparens, spårbarhet och cirkulära affärsmodeller? Hur tar man sitt digitala community till den fysiska världen och säkrar att dessa samspelar i skapandet av starka inkluderande upplevelser för sina fans? Och vilken form av ledarskap krävs för att uthålligt skapa en innovativ kultur som präglas nyfikenhet?
Samtalet leds av Svensk Handels Malin Winbom och Per Ljungberg
August Bard Bringeus
The idea of ASKET came to August and his co-founder Jakob Dworsky while studying together at Stockholm School of Economics. Both had grown frustrated with how hard it was to find something as simple as a quality white t-shirt or a good fitting Oxford shirt. Instead they found stores filled with the latest, ill-fitting trends. So, they saw an opportunity to move away from fashion’s seasonal churn and instead introduce a permanent collection of mindfully produced, quality and timeless garments – and only direct to consumer. What seemed like a simple idea at the time, has now proven to challenge the fashion industry’s business model, to one that moves slower and adds care back into the apparel system. As co-founder at ASKET, August’s remit is broad, covering marketing, e-commerce, retail, tech, as well as special projects. Since launching ASKET, August has continued to push for change in the fashion industry by introducing wholly new business practices; from launching ASKET’s Traceability Standard – a standard that aims to achieve 100% traceability across the collection’s supply chain, to introducing a lifecycle analysis project. Prior to starting ASKET, August worked in management consultancy as well as at a fintech.
ASKET
CEO & Co-Founder
Profitable Creativity
Scen: Studion
Studion
10:10-10:20 - 9 mars
Gå till Studion
Lägg till i kalender2023-03-09 10:10:002023-03-09 10:20:00Europe/StockholmASKET - August Bard BringeusProfitable CreativityStudionSvensk Digital Handelnoreply@dhandel.seevent
August Bard Bringeus
The idea of ASKET came to August and his co-founder Jakob Dworsky while studying together at Stockholm School of Economics. Both had grown frustrated with how hard it was to find something as simple as a quality white t-shirt or a good fitting Oxford shirt. Instead they found stores filled with the latest, ill-fitting trends. So, they saw an opportunity to move away from fashion’s seasonal churn and instead introduce a permanent collection of mindfully produced, quality and timeless garments – and only direct to consumer. What seemed like a simple idea at the time, has now proven to challenge the fashion industry’s business model, to one that moves slower and adds care back into the apparel system. As co-founder at ASKET, August’s remit is broad, covering marketing, e-commerce, retail, tech, as well as special projects. Since launching ASKET, August has continued to push for change in the fashion industry by introducing wholly new business practices; from launching ASKET’s Traceability Standard – a standard that aims to achieve 100% traceability across the collection’s supply chain, to introducing a lifecycle analysis project. Prior to starting ASKET, August worked in management consultancy as well as at a fintech.