We’re excited to announce that Sara Sjöberg, CEO of the beloved childrenswear brand Polarn O. Pyret, will take the stage at D-Congress 2025!

In her session, ”Taking Purpose Across Borders: Polarn O. Pyret Omni-Channel Expansion,” Sara will share the Polarn. O Pyret strategy for bringing a purpose-driven, heritage brand into a global omni-channel market. From driving foot traffic to physical stores to expanding e-commerce in new markets like the UK and Germany, they showcase how a blend of channels creates seamless customer journeys. Through circular strategies and focus on qualitative and long lasting products, Polarn O. Pyret crafts authentic, borderless brand experiences.

Sara Sjöberg is a skilled executive with extensive experience in digital and omnichannel commercial strategy and operations. She has held important roles at well-known organizations such as H&M, ICA, and Accenture, building expertise across sales, marketing, technology, AI, and customer loyalty within the retail sector.
Since August 2024, Sara serves as the CEO of the childrenswear brand PO.P Polarn & Pyret, which has a strong omnichannel presence across the Nordics and the UK. The brand also operates in wider Europe through both marketplaces and its own eCommerce platform. Founded in 1976, PO.P is a well-regarded brand recognized for its commitment to quality and sustainability, encapsulated in its mission: To be worn by at least 3 children.

Tickets go live on December 2!