07
Mar
D-Congress
D-Award
The D-Award 2025 shines a spotlight on the companies redefining Swedish e-commerce and celebrating their excellence.
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2025-03-07
Apotea Wins D-Award 2025 for E-Commerce of the Year
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Apotea has been named the winner of the prestigious D-Award for E-Commerce of the Year at D-Congress 2025, recognizing the company’s outstanding achievements in innovation, customer experience, and sustainable growth.
The D-Award is presented annually at D-Congress, Svensk Handel’s premier event for retail transformation. The award highlights companies that set new standards in Swedish e-commerce and help position Sweden as a global leader in digital retail.
This year’s three nominees—Apotea, Ninepine, and Nordic Knots—were selected by a distinguished jury for their strong international ambitions and innovative approaches to online retail.
Apotea continues to be a shining example of Swedish e-commerce year after year. With a successful listing on Nasdaq Stockholm, the company has further cemented its position as one of Sweden’s largest and most profitable e-commerce players. Apotea has revolutionized the pharmacy industry through innovative solutions and fast, sustainable deliveries, making it a role model for the entire Swedish retail sector.
Jury Motivation: Why Apotea Won
The award was presented at the D-Award Dinner, held at the Swedish Exhibition & Congress Centre in Gothenburg as part of D-Congress 2025.
Per Ljungberg, Head of D-Congress and Chief Innovation Officer at Svensk Handel, commented on Apotea’s achievement:
Apotea’s success story is an inspiration for the entire industry. They have continuously pushed the boundaries of what e-commerce can achieve—through sustainability, efficiency, and a relentless focus on the customer. Their growth, profitability, and market leadership make them a well-deserved winner of this year’s D-Award.
Meet the Jury
The D-Award jury consists of leading figures in the Swedish retail and e-commerce industry:
- Freddy Sobin, CEO XXL
- Paul Fischbein, CEO RevolutionRace
- Linn Tagesson, COO Bucky Studio part of Lager 157 Group
- Hans Ohlsson, CEO Ellos Group
- Catrin Folkesson, CDO Rexel Sverige
- Joakim Eskilsson, Head of Digital Assist, Volvo Cars
- Per Ljungberg, Head of D-Congress & Chief Innovation Officer, Svensk Handel (secretary)
Previous Winners of the D-Award for E-Commerce
Apotea joins an impressive list of past winners who have redefined Swedish e-commerce:
- 2019: RevolutionRace
- 2020: Skincity
- 2021: Caia Cosmetics
- 2022: Inet
- 2023: LYKO
- 2024: Djerf Avenue
Celebrating the Future of Retail
The D-Award Dinner is an annual highlight of D-Congress, celebrating the companies driving the future of retail through digital innovation, customer engagement, and sustainable business practices.
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