The D-Award is presented annually at D-Congress, Svensk Handel’s premier event for retail transformation. The award highlights companies that, through innovation, customer experience, and sustainable growth, contribute to putting Sweden on the international e-commerce map.

The jury has now selected this year’s three nominees for the award:

Apotea

”Apotea continues to be a shining example of Swedish e-commerce year after year. With a successful listing on Nasdaq Stockholm, the company has further cemented its position as one of Sweden’s largest and most profitable e-commerce players. Apotea has revolutionized the pharmacy industry through innovative solutions and fast, sustainable deliveries, making it a role model for the entire Swedish retail sector.”

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Ninepine

”Ninepine impresses with its explosive growth while maintaining profitability and its successful social media strategies, effectively reaching and engaging a broad audience. By offering innovative active lifestyle products combined with a deep understanding of today’s consumers, Ninepine has quickly established itself as a leading player in its category and a role model for innovative e-commerce.”

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Nordic Knots

”Nordic Knots is a brilliant example of a new generation of Swedish companies that have rapidly reached a broad international audience while delivering impressive profitability. With its combination of timeless aesthetics, innovative business models, and exceptional growth, Nordic Knots is setting a new standard for international success in design and interior decor.”

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Since its inception, D-Award has become Sweden’s most prestigious e-commerce prize, honoring companies that combine strong branding with sustainable business models. Previous winners include RevolutionRace (2019), Skincity (2020), Caia Cosmetics (2021), Inet (2022), LYKO (2023), and Djerf Avenue (2024). Read more

The nominees and the winner are selected by a jury of Sweden’s leading e-commerce experts:

• Freddy Sobin (XXL)
• Linn Tagesson (Bucky Studios at Lager 157 Group)
•  Paul Fischbein (RevolutionRace)
• Hans Ohlsson (Ellos Group)
• Catrin Folkesson (Rexel Sverige)
• Joakim Eskilsson (Volvo Cars)

Per Ljungberg, Chief Innovation Officer at Svensk Handel and Secretary of the Jury, on the significance of the award: ”D-Award has become e-commerce’s most prestigious recognition, thanks to a jury composed of Sweden’s top e-commerce professionals and the fact that the award is presented at D-Congress, where so many of the industry’s leading figures gather. Every nominee this year is a worthy winner—being nominated alone is proof that these companies belong to the elite of Swedish e-commerce.”

The winner of D-Award 2025 will be announced at D-Congress in Gothenburg on March 6, 2025.