Sunil Subramanian
Volvo Cars
Head of Product - Web and Content Platform
Presenteras av: Contentstack
How Volvo is building next-generation automotive e-commerce experiences
Scen: H1
Next-Gen Intuitive E-Commerce: Unveiling Tomorrow's Tech
15:15-15:45 - 5 mars
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Lägg till i kalender2025-03-05 15:15:002025-03-05 15:45:00Europe/StockholmHow Volvo is building next-generation automotive e-commerce experiencesVolvo Cars - Sunil SubramanianNext-Gen Intuitive E-Commerce: Unveiling Tomorrow's TechSvensk Digital Handelnoreply@dhandel.seevent
How Volvo is building next-generation automotive e-commerce experiences
Digital transformation in the automotive industry goes beyond car browsing—it paves the way for dynamic, personalized, and lifelong customer journeys. Discover how Volvo harnessed cutting-edge digital experience technology to align its digital platforms with the preferences of real-world shoppers, achieving remarkable results in a short span. This session will highlight how moving away from monolithic technology empowered Volvo Cars to achieve unparalleled agility, scalability, and seamless COM experience, all within a unified customer ecosystem spanning 100 local markets.
Key learning points:
- Technological enablers of a blended digital-physical sales model
- Reducing time-to-market through advanced CMS capabilities
- Scaling complex, multilingual digital experiences efficiently
Sunil Subramanian
Sunil Subramanian is a seasoned product management professional, passionate about building teams and launching digital products. Currently at Volvo Cars, he is leading a product cluster with 10+ product teams in Sweden, USA and India to deliver a premium experience for buying cars in 100 countries.
