Andrea Marschall-Hurtig
Tanrevel
CEO
Beauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven Success
Stage: J2
Borderless Brandscape
4:00 pm-4:30 pm - 6 March
Go to J2
Add to calendar2025-03-06 16:00:002025-03-06 16:30:00Europe/StockholmBeauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven SuccessTanrevel - Andrea Marschall-HurtigBorderless BrandscapeSvensk Digital Handelnoreply@dhandel.seevent
Beauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven Success
Beauty e-commerce brands thrive in today’s market due to their ability to rapidly adapt to trends, embrace digital innovation, and build strong customer loyalty. Their success stems from offering niche, high-demand products tailored to specific needs while leveraging social media to create visually appealing, engaging content. They excel in personalization through AI-driven tools, fostering deeper connections with consumers. Additionally, a focus on sustainability and ethical values positions these brands as leaders in meeting the expectations of value-driven shoppers, making them standout players in the global retail landscape.
Andrea Marschall-Hurtig
Andrea Marschall Hurtig is the CEO of Tanrevel®, the Swedish beauty-tech company transforming the self-tanning market. With 15+ years in e-commerce, fashion, and beauty, she has worked with brands like Nelly.com, IDUN Minerals, and L’Oréal. As a former CCO and Digital Director, she excels in digital strategy and innovation. Andrea also ran a consultancy focused on FMCG digital transformation, combining business development with innovation.
